1. Brainstorms: These are meetings where divergent thinking is encouraged. Types of meetings could be:
a. Challenge book brainstorm: where challenges relevant to a business, function or customer engagement are brought out / prioritized. The team may decide to take a position on one or two key challenges.
b. Solution brainstorms: Ideas in response to a challenge are explored together
c. Journey mapping: Observations from the journey of a product/ service/ issue/ ticket are mapped onto a journey board from which patterns/insights could be derived.
2. Customer visits: These could be meetings at customer premises or in the field but these also could be focus group discussions where customers are brought together on vendor’s premises.
a. Field-visit: The objective here could be to interview customers / potential customers. The intent could also be to validate prototypes.
b. Focus-group discussion: A toy-maker may bring kids while a medical device maker may bring doctors for a focussed group discussion.
c. Co-innovation workshops: These are workshops where various stakeholders associated with a challenge area are brought under one roof. For example, for a challenge related to education, one may bring students from different schools, teachers, parents or even dropouts if relevant to understand various perspectives.
3. Events: could last half day to 2-3 days. Here are a few possibilities:
a. Innovation review: This could be a half-day event where all innovation projects get reviewed and resource allocation happens.
b. Hackathon: This 1 or 2-day event might bring people with ideas related to a challenge area under one roof where they build prototypes and bring their ideas alive.
c. Training: These programs could be a few days to a few weeks long. As part of these training programs, participants may work on business-relevant challenges, create solutions, build prototypes and even present business cases to a panel.
d. Innovation day: This day-long event typically showcases innovations from teams within the organization, gets external speakers, and gets people to talk to each other.
4. Campaigns: This is arguably the trickiest category. It involves running a campaign around a challenge perhaps over a month or two. It combines some of the elements mentioned earlier. It begins by identifying a sponsor – a CXO or a business head – who is willing to sponsor promising ideas solving business-relevant problems. Some of the steps involved in a challenge campaign area: finding a sponsor, throwing open a challenge, inviting and selecting ideas, organizing a hackathon for selected ideas, mentoring promising teams to develop the ideas further and making a business case and finally presentations to a panel which selects one or more ideas to carry forward.Hope these examples help in identifying a few process goals for your innovation dashboard.
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