Design
Thinking





I will be facilitating a 2-day workshop on Design Thinking at Hotel Grand Mercure, Koramangala, Bangalore, on November 3-4, 2017 (Fri/Sat). The presentation above gives the learning objectives, 2-day agenda and brief highlights. The workshop involves field visits for gathering customer insights, synthesizing the inputs to frame a challenge, generating & selecting ideas, building rapid prototypes, validating them and making team presentations. The workshop will end with a session on "Enabling design thinking in a team/organization".



Fees: The cost of the workshop is Rs. 20,000 per delegate (plus GST). There is 10% group discount for four or more delegates from the same organization. Early bird discount of 10% for registration on or before Oct 13, 2017. Note: discount is not cumulative. Maximum discount is 10%.


To register: Please send your name, designation and mobile number to vinay@catalign.com. In case there are multiple nominations, send a list to the email address. And make online payment to following bank account: Bank: State Bank of India, account name: Catalign Innovation Consulting, account number: 30769512536, IFSC code: SBIN0010363, Branch: Sarjapur Road. GSTIN of Catalign Innovation Consulting is: 29ADAPD6956F1ZJ.


For more information, contact: vinay@catalign.com, +91 99457-57913. Registration form is available here

I have been facilitating workshops on Design Thinking in Corporates, in not-for-profit organizations and in various institutes like IIM Bangalore (2010-17), IIT Bombay (2016-17), TISS Mumbai (2010-2014), IIT Kanpur, S P Jain Institute of Management & Research (SPJIMR), Mumbai, National Institute of Fashion Technology (NIFT), Bangalore for students and teachers. 

What is Design Thinking? There is no one view depicting DT. However, here is my view of 4 core tenets of Design Thinking. For more about this, please see blog.



Why Design Thinking? I like DT because of its emphasis on two E’s - Empathy and Experimentation. I believe empathy is one of the most under-represented concepts in our education system and it plays a crucial role in framing the right problem. Similarly, experimentation – prototyping – getting-your-hands-dirty has acquired a negative connotation in my part of the world (India). Many people believe that once they find the “right” idea, their job is done. What an illusion! I like DT because the process makes sure you go back and validate your ideas and refine them. No matter whether you are from a support function, an Engineering function, a Marketing function, you can apply DT in your context.

What happens in a DT workshop? DT workshops are of different duration. You can get a glimpse of the methodology in an hours’ time. A two-day workshop involves an hour of field work and an hour of field-testing of your prototype. A DT workshop typically covers all the five steps depicted in the picture above. Here are highlights of a DT workshop I co-facilitated in Bangalore where the participants studied various queues (St. Johns Hospital, Electricity Board bill payment, Railway reservation, Fast food joints), framed a problem, proposed solutions, prototyped them and did field-testing. More about the workshop here.



Highlights of Design Thinking program held in Bangalore from vpdabholkar



A DT workshop with housekeeping staff: One of the unique features of DT is that it be appreciated by senior management and illiterate people as well. I got an opportunity to co-facilitate a DT workshop for housekeeping staff at Agastya International Foundation (a not-for-profit organization). The ladies ended up implementing many of their solutions at Agastya premises. You can read more about it here. Here are highlights of the workshop:



Please feel free to contact me at vinay@catalign.com in case you are looking for a Design Thinking workshop.