This collection of resources is a response to the following question
I get in my Design Thinking workshop: Please suggest some articles / books /
videos for us for further study. Hence, the list is biased by what I cover in
my workshops. I also carry a bias for stories which highlight the iterative
nature of the design thinking process and bring out learning from failures.
1.
Stanford D-School Resources: I have
been benefited by the Stanford D-school
Resources site which contains a rich set of resources: For example, check
out the toolkit called The Bootcamp
Bootleg and also you can go through a 1-hour short introductory online
course called a Virtual
Crash Course in Design Thinking.
2.
ABC Nightline - IDEO Shopping cart: While this 8 minutes video
is more than 15 years old, I feel it gives a good overview of the overall
process. For example, the importance of going on the street and talking to
customers/experts in actual context, fail fast principle, prototyping,
testing with real customers, etc. The video stops at 2 iterations and that’s too
few to tell us more about what happened next. For example, it doesn’t tell us
whether it reached a point of getting significant investment. Moreover, some of
the aspects such as the diversity of the team involved and the open culture of
the organization may not be replicable in your context. Despite these
limitations, it is still my favorite video for a beginner. IDEO folks like Tom
Kelly, David Kelly, and Tim Brown have also written books on Design Thinking
which are easy to read, full of examples and pictures. E.g. The
art of innovation by Tom Kelley, The ten faces of innovation by Tom Kelley, Creative
confidence by Tom and David Kelley, Change
by design by Tim Brown. In case you like to listen to interviews, here is a good one from Tom Kelley on what design thinking is.
3.
A watch
for everyone including blind: Here is a good interview titled “How to build an end-user
profile” of Hyungsoon Kim that highlights the importance of empathy and
rapid prototyping in the journey of problem and solution discovery. In this
interview, Kim gives more insights on the process he followed as the Founder of
Eone in designing a watch for everyone including blind people. The interview
starts around 1:42 in the video. I like the display of physical prototypes Kim created in this journey to get feedback from users at around 6:00 in the video. around You may also like Kim’s TEDx talk “Designing a watch for
everyone”. Eone watch went through crowdsourcing process on kickstarter and
is a successful product in the market. So if you like success stories, this is
a good example. Kim has also written the product story in the article: How
your product can benefit from user feedback.
4.
Husk Power Systems: In the Indian context, the story set in
Bihar and narrated by Gyanesh Pandey is one of my favourites for following
reasons: (1) It brings out the role of empathy in identification of a challenge
area (2) It presents how the framing of challenge undergoes shifts as the
awareness of the context grows – it is difficult to get the problem definition
right when you are far off from the context (3) It highlights the role of
experimentation in technology as well as business model (4) It shows how
regulatory changes may have a huge influence on the business. The story of Husk
Power is still unfolding after a decade of inception. Here is a 2015 NDTV interview of Manoj
Sinha, a co-founder of HPS on how HPS is adapting to the solar energy wave
in India and the creation of hybrid model.
5.
Addressing malnutrition in Vietnam:
I feel that complex issues such as poverty, malnutrition, poor quality of education
need an inside out approach. This means that the seeds of the solution need to
come from the same context where the problem exists and the participation of
the community plays a crucial role in experimenting, scaling and sustaining a change.
This approach was championed by Jerry Sternin and highlighted by the story of
how he and the local community addressed the malnutrition problem in Vietnam. Jerry
Sternin has written a book, “The
power of Positive Deviance” which presents the philosophy and the case
studies.
6.
Infinite
vision: “Eradicating needless blindness” may sound like an intimidating
challenge especially in a country like India. However, Dr. Venkataswamy pursued
this challenge for thirty years and created a world class hospital with empathy
and experimentation deeply ingrained in its culture. The book “Infinite
vision” by Pavithra Mehta and Suchitra Shenoy brings the Aravind Eye Care
story to life. If you prefer a video, check out “Infinite vision:
Dr. Govindappa Venkataswamy”. (duration: 34:57). If you like a short
introduction, check out: Aravind
Eye Hospital (duration: 6:08). If you want to get an idea of how Aravind
innovates, the book is the best resource.
7.
40
Design Thinking success stories: This is a collection of 40 stories
related to Design Thinking collated by The Accidental Design Thinker. They are categorized into various sectors such as:
Consumer packaged goods, Education, Financial Services, Heathcare, Journalism,
Non-profits/NGOs, Retail, Technology, Transportation, Self-improvement. This categorization may help you find a story closer to your context. It is
not clear what is the basis for calling a story successful and even if it is a success
story, I would not jump to conclusion that the success was primarily due to
Design Thinking. So please apply your own judgment.