In my innovation and design thinking workshops, we end up running a short challenge campaign. Participants get to experience what it means to identify a challenge area important to them, frame a challenge around it, generate ideas, build low-cost prototypes and validate them with a few people. Then I ask them, “Why don’t you throw your top challenges to your teams?” Why isn’t it common to see top challenges displayed in organizations? Here are top three reasons I have gathered from them:
1. Lack of clarity: Managers are busy attending to a number of issues – some short term, some long term. In the process, they typically don’t get time to step back and reflect. As a result, they don’t have clarity on what could be their biggest challenge. I ask them a few questions like, “What is one pain point you would rather leave behind in the office rather than carrying it home?” Or “Which is one trend – technology or otherwise – that may make your business irrelevant in future?” This gives them a clue. Of course, many of them don’t need any clue. Time and space for reflection is enough to bring out their toughest challenge. Nevertheless, if you don’t have clarity on what’s your toughest challenge is then there is no confidence to take further action.
2. Fear of perceived incompetence: Managers feel, “I am being paid to solve problems. How can I communicate that I can’t solve them?” There is a feeling that if I throw my challenge to my team, my boss and perhaps even my team may feel that I am not competent to do my job. Of course, what isn’t realized by managers is that taking a position on a challenge is an important element of their job. The focus it brings makes a huge difference in aligning the creative energies of the people around you.
3. Solver’s bias: What is more important – defining the right problem? Or finding the right solution? Most of us carry a bias for the right solution. We like to say – It was my idea. Of course, idea could have meant the challenge. But mostly idea refers to the solution. Mathematics is an area where problems are known for the people like Fermat or Riemann who defined them first. In most other areas, solver is perhaps more famous than seeker. As a result, some of the key issues remain pending or stuck. When a manager throws a challenge to his team, it is quite possible that the team ends up making initial prototypes for free. Because they feel it is their idea. When a manager asks a team member to build a prototype of his or her idea, the outcome may not be that enthusiastic. Who wants to work on boss’ idea?