I had following reservations when I started blogging:
1. Me-too syndrome: Why add more noise to already existing one? There is so much being written by so many people. Who has time to read one more blog?
2. Sustainability: Is it something I can sustain for a while, say for a few years? It is my nature to commit to a few things that I enjoy and sustain them over a long time. For example, I have been jogging twice a week for 20 years, cycling regularly for 25 years, practicing music for the past 4 years etc. On the flip side, it has been almost a decade since I stopped watching TV as I felt that I don’t have the DNA to enjoy TV. And there is this third category of things like “learning to speak kannada” where I started serious attempts to learn at least 3 times and did not sustain it long enough to make satisfactory progress. Which category will blogging belong to?
What do I think of it after a year?
1. A matter of joy: It has been immense joy to write 300 to 500 words on topics close to heart. It also has a cleansing effect. When I try to structure my thought and write a blog, it clears clutter in my mind. Sometimes it identifies clear gaps in the understanding. Either way it helps me sleep well at night.
2. Importance of communication: Writing a blog is one thing and writing it such that it is sticky is another. Thanks to Made to stick, I realized the importance of various attributes like concreteness, simplicity, story in a communication. Blogging gives me a tool to experiment with various mechanisms to make a communication sticky.
3. Weaving your thoughts: In the last few months, I came to see my blogging as an activity similar to weaving. I seem to be discovering threads in organization innovation and alignment and one by one weaving them to create something more meaningful and useful. For example, one such thread which I discovered during the course of weaving is “Role of insights in innovation”. Another one is “Prototyping”.
4. Marketing tool: These days when I go for meetings with clients or prospective clients, I usually send them links to my blogs on related topics beforehand. 2 out of 5 attendees end up reading some of these. That makes the discussion more meaningful. I have been advocating personal branding through my technical leadership trainings. It feels good to walk the talk.
To summarize, I seem to have stumbled upon a new source of joy which is quite unaffected by market swings, global warming etc. Perhaps you might want to give it a shot too.