
Challenges: I liked this tour of Model T pictures. I particularly liked the above picture as it depicts difficulties associated with blue oceans. While the cars came out, roads weren’t ready. I am sure the same would be the case with gas stations and service stations. Creating an eco-system in the new market while continuing to make profits is a characteristic of blue ocean winner.
Ocean turns red: Over the years, blue ocean starts turning red (competitive) and from it new blue oceans are created. For example, in 1924 GM introduced "a car for every purse and purpose" and in the 70s Japanese introduced small, fuel efficient cars. Today, the ocean has turned bloody red (fiercely competitive). Ford and GM, the heroes of the automobile revolution, are struggling to keep afloat. And yet, out of this red ocean, a player called Tata Motors is trying to create a blue ocean for ultra low cost cars. Perhaps one of your great grand daughters will create a similar picture gallery of Nano in 2109.
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