(N=1, R=G) model: In their latest book, “The new age of innovation” C. K. Prahalad and M. S. Krishnan present evolution of business models over the past century. The two pillars of this model are: (1) How many consumers does one product target? (2) Where all does the firm mobilize resources from? For example, let’s look at Ford’s Model-T which came out in 1908. It was a product based on “one model fits all” principle (“Any color is ok as long as it is black”). Moreover, the resources producing the car had to be with the firm all located in and around
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You can read more about the book and C. K. Prahalad videos in this recent businessweek article.