Design Thinking
Catalign
Quarterly is an attempt to put together
insights relevant for fostering a culture of innovation in organizations – both
for-profit and not-for-profit. Through articles and interviews we explore
principles, practices and policies that help organizations become more innovative.
Theme for this quarterly is “Design thinking” – an approach
to problem solving that emphasizes empathy, rapid prototyping, process focus
and cross-functional collaboration. The main article, 4
tenets of design thinking, explores each of the 4 dimensions.
The other articles are:
Can
empathy be taught? This article explores experimentation with techniques like
empathy walk at MIT.
Gandhi’s
3rd class railway travel during 1915 and 1917. This article
shows how Gandhi gained deep understanding of the psyche of Indians by spending
one in four days in third class railway compartment for the first 2.5 years
since his arrival from South Africa.
Edison
syndrome and the pitfall of technology centric innovation approach. Here we
explore how the inventor of phonograph lost the market share in the phonograph
business by focusing only on technology solutions for each problem.
4
things that impressed me in Prof. Karl Ulrich’s design course at coursera.org.
I just finished a course on design taught by Prof. Karl Ulrich of Wharton
School. This article summarizes the 4 things that impressed me: lecture-cum-demonstration
style teaching, experiential learning, peer evaluation and active discussion
forum.
The theme for the next quarterly is going to be “effectiveness of innovation campaigns”.
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