Catalign Innovation Consulting

Communicating your idea effectively is important be it to customers, team members, or investors. We presented 3 attributes of idea communica...

“What do I do?” asked a participant in a one on one conversation during a coffee break in one of my workshops. He felt he had been doing...

A lot of people talk about “Elevator pitch”. But can I really present my idea in 2 minutes? If so, how? Is there a template we can use...

This nine minute clip showing Steve Jobs launching iPod for the first time in 2001 is one of my favourite videos. I have watched it d...

Steve Jobs looked at the world in binary mode. Either your idea was shitty or it was fantastic – nothing in between. That made the life ...

In a previous article we looked at Thomas Edison’s method of innovation . As Edison’s innovation factory churned out incremental and radical...

Metaphors and analogies are useful in communicating abstract ideas. For example, when Arun Shourie calls BJP “kati patang” (adrift kite) we...

Last month I asked a question - Why don’t we hear more stories in presentations? I didn’t know the real reason that time. Now I do. It is b...

How do I design my presentation more effectively? We looked at, what can be called, the first principle: curiosity before content in this ...

Imagine yourself visiting a Thai restaurant “Cabbages and Condoms” over a weekend with your friends. Apart from relishing excellent Thai foo...

Metaphors serve as a powerful tool in communicating ideas. For example, award winning presentation “ Pani Puri: an introduction ” uses meta...

Do you want to make an impact with your idea? Then make people care about your idea. And how do you make people care about your idea? By add...

Some of the oldest surviving ideas have been passed on in the form of stories e.g. Aesop’s fables like “Fox and sour grapes” are more than 2...

The villain connection : The two bestsellers “ Black Swan ” and “ Made to Stick ” appear to deal with completely different topics. “Black Sw...

How does a master presenter like Steve Jobs apply “curiosity before content” principle we saw in an earlier article while launching new pro...

When I met Sachin last week he wasn’t in a good mood. Sachin is a Quality Assurance (QA) engineer working for a Fortune 500 company’s India ...

Let me start with my most favorite bullet point jokes from Dilbert . Dilbert: As requested, I fit my presentation on one powerpoint slide. D...

I am addicted to reading. And like any addict, I look for excuses to indulge. When my friend RamP sent me an email a couple of weeks back th...