Catalign Innovation Consulting

We marvel at the design of houses, town planning, and  the water & sewage management system of the  Indus Valley Civilization , which is...

Journey mapping is one of my favorite tools to capture customer, employee, partner’s experience journey and identify gaps to enhance it furt...

Whether you are eating, sleeping, gaming, commuting, or working, you are having an experience. And designing richer experiences is the core ...

In this table, I have tried to organize my blogs according to various topics associated with design thinking. Hope this is helpful.   Proces...

As a facilitator of design thinking workshops, I have held a view that face-to-face observation and listening are essential elements of empa...

“Is design thinking a right-brain specialization?” or “Am I a left-brain person?” Questions of these sorts are not uncommon in my design thi...

Last week, I finished co-teaching the course “From jugaad to systematic innovation” with my friend Prof. Rishikesha Krishnan at the Indian S...

“ Getting people to talk: An ethnography and interviewing primer ” is a 30-min-long video created by two students, Gabriel Biller and Kristy...

Three years ago, I wrote a blog “ Design Thinking resources #1 ” where I presented a set of resources (articles, books, videos) related to t...

  “Car breakdown? Internet not working? Boss or spouse upset? Garbage everywhere? Long commute times? Corruption? Poverty?” How to solve ...

“How does this process compare with Apple’s design process?” is a question that I often get in my design thinking workshops. I talk abou...

(Reading time: 5 minutes) Empathy is one of the core elements of Design Thinking. It is easier to empathize while dealing with people ...