tag:blogger.com,1999:blog-9003076573972458673.post6426609849898480370..comments2024-03-28T10:02:12.828+05:30Comments on Catalign Innovation Consulting: Managing the tricky transition from “idea?” to “idea!”Vinay Dabholkarhttp://www.blogger.com/profile/02007011866370283276noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9003076573972458673.post-83347904915136684392015-01-21T15:01:23.914+05:302015-01-21T15:01:23.914+05:30Thanks for sharing the four quadrants of change ma...Thanks for sharing the four quadrants of change matrix, LRN. I am sure it will be helpful.Vinay Dabholkarhttps://www.blogger.com/profile/02007011866370283276noreply@blogger.comtag:blogger.com,1999:blog-9003076573972458673.post-5809797394689640272015-01-21T13:21:43.487+05:302015-01-21T13:21:43.487+05:30Nice post Vinay ! Few thoughts from my side ! As y...Nice post Vinay ! Few thoughts from my side ! As you had said every idea initially is to be treated as Idea ? only. But the chances of succeeding with an Idea ? , in the market place can be enhanced by meticulously following certain steps before test marketing a) Look at the adoption hurdles , Identify and act on it ( Stake holders and society ) b) Why the customer would change , By changing what are his benefits ( pot of gold ) and carefully identifying identifying what are the risks ( crutches ). By not changing ( By not adopting the Idea ? ) , what he is currently enjoying ( mermaid ) and the threats to him ( alligator ). After this is done , we have to position our product , by which , the crutches are minimised and alligator is Visible to him. In TOC parlance ,We call this as four quadrants of change matrix. <br />Best Regards<br />LRNlalgudi ramanathanhttps://www.blogger.com/profile/12430055230209511608noreply@blogger.com