Example-1: An idea related to a cafeteria experience in IIM Bangalore.
- Does the storyboard contain people? This may seem like a silly question. However, I have seen engineers drawing detailed architecture diagram with no people. Architecture diagrams are useful but not in storyboards. A story is typically human centric.
- Are thoughts expressed through cloud bubbles? To the person drawing the storyboard, the story is in the head. However, when thoughts are expressed through cloud bubbles, they help the reader understand the story better.
- Is the place of the events clear? In the second frame in the “before” scenario of the example above, the event is happening in the cafeteria. Context helps us understand the story better. Unfortunately, the context is missing in the “after” scenario. It is not clear whether the ready-to-eat chole are warmed up in the hostel pantry or in the cafeteria. That would have helped.
- Does the “before” scenario bring out a pain? “Chole tasted like sambhar” – this expression brings out the pain in this case.
- Does the story bring out a unique feature of the solution? “Ready to eat chole in 5 minutes” is presenting a unique feature of the proposed solution. Note that this point could be debated. One may argue that such products are available. And this would be an opportunity for the idea author to elaborate in what way her solution is unique. Or perhaps re-think of the solution or even problem definition.
Example-2: Here is another storyboard where an intelligent tool might help a marketing manager launch a Black Friday promotion campaign.
A room or a wall with storyboards can come alive and attract a lot of attention and responses. Try it out and see it for yourself.