During my workshop on technical leadership, we have a session where each participant reflects for some time and then writes what she believes is an apt representation of her personal brand. Here are a few samples from the last workshop.
Then I point to each card and ask, “If you are walking by this board where these cards are pinned and you see this card, will you remember it if you have a problem pertaining to this expertise?” It is a moment-of-truth for many. For example it does not take an expert to see that “X-ray image detection and processing” is much sharper than “Computer science theory and application” or “Walk with us!”
In case you are serious about personal branding, check out 3-step process given by Jan Marie Dore: Three Keys to Developing a Personal Brand. The steps are: (1) Identifying a clear, unique strength, talent or expertise (2) Identifying a message that communicates that uniqueness (3) Persistently communicating the message through various channels. You may also want to check out my earlier article: Winning the boxing game: Art of personal branding.